I help business owners and marketing experts to deliver their best results through a well-planned measurement strategy.

Become an Online Audience Super Sleuth. Wouldn’t you like to truly know your online audience – what grabs their attention and makes them want to know more – and have the data to prove it?

Grab my worksheet “Are you measuring the right things” to help you identify what you could measure and what you should measure.

Bonus: as long as there’s space in my calendar, you can ask me anything about your completed worksheet!

The worksheet will take you less than an hour to complete. It will prompt you to think about your online channels, and the role they play in generating awareness, engagement and purchase. When you break it down like that, it’s easier to see what you should measure.

At the end of it, you will be in a good position to start implementing your measurement plan, knowing that you are measuring what matters.

• You might think that because you have GA4 in place, you’ve got it covered. But the default set-up gives very basic measurement. After all, Google doesn’t know your business and what is important to you. You could be measuring much, much more (and having much, much more relevant data to guide website and marketing decisions).
• Most additional tracking isn’t retrospective – the sooner you get the right measurement in place, the sooner you will become an online audience super sleuth.
• I hear a few of you say you find Google Analytics unhelpful and the data hard to decipher. That’s okay – when ‘boring’ data is visualised the right way, the insights and ‘aha’ moments will shine out.

When you have completed it, you can ask me anything you like about your results. All you have to do is book a call and I’ll add extra value on top.

Now that you know what to measure,  we can get down to implementation.

The end-game is:

• understanding the current state of your online presence
• knowing which activities are generating success
• focus your online marketing efforts and use your resources efficiently.

We will start with an audit of your current analytics implementation to:

• Highlight what data is already available to you and how you can use it to your advantage
• Identify issues with current tracking
• Recommend additional tracking to uncover valuable insights.

Then we will get down to business with the implementation:

• Identify your website’s goals and track them (we’ll use your “Are you measuring the right things” worksheet)
• Cross-domain tracking if your website interfaces with landing pages, course pages or other services
• Conversion tracking for your ads
• Your campaign tagging plan
• Differentiate your market segments so you can talk to each of them.

Ask me for a quote for your GA4 implementation. I can provide a tailored, no-fuss solution for your ecommerce store or informational website. See indicative pricing.