Carolyn James

About Carolyn James

Carolyn James is an analytics specialist who brings with her 25 years of experience in the IT sector. Carolyn established Website Insights to help businesses to measure and improve online effectiveness. She loves unlocking data and showing people how it can be used in a systematic and disciplined way to get better results from online marketing. Carolyn focuses on understanding her clients’ business so that she can transform ‘a deluge of data’ into clear and relevant reports that can be used month after month to guide decision-making.

Google Ads conversion tracking

Google Ads conversion tracking

Carolyn James2024-09-18T12:12:03+10:00

[UPDATED Sep 24] If you have tried to answer this question, you will

Google Ads conversion trackingCarolyn James2024-09-18T12:12:03+10:00

Mastering call tracking software and GA4

Mastering call tracking software and GA4

Carolyn James2024-09-17T08:51:23+10:00

Websites with prominent 'Call us' banners or buttons are able to get a

Mastering call tracking software and GA4Carolyn James2024-09-17T08:51:23+10:00

Shopify GA4 ecommerce tracking

Shopify GA4 ecommerce tracking

Carolyn James2024-09-17T12:48:54+10:00

Does Shopify have a native integration with Google Analytics 4 (GA4)? [UPDATED

Shopify GA4 ecommerce trackingCarolyn James2024-09-17T12:48:54+10:00

How you can use GA4 to analyse mobile web traffic

How you can use GA4 to analyse mobile web traffic

Carolyn James2023-10-03T16:05:55+11:00

Why should you analyse mobile traffic? As a website owner or marketer,

How you can use GA4 to analyse mobile web trafficCarolyn James2023-10-03T16:05:55+11:00

Google Analytics 4 (GA4) Setup Assistant – pros and cons

Google Analytics 4 (GA4) Setup Assistant – pros and cons

Carolyn James2023-05-26T15:28:53+10:00

First impressions are that Google Analytics 4 (GA4) can be set up with

Google Analytics 4 (GA4) Setup Assistant – pros and consCarolyn James2023-05-26T15:28:53+10:00

Use a dashboard to track your website’s performance

Use a dashboard to track your website’s performance

Carolyn James2024-09-24T17:51:50+10:00

A Looker Studio GA4 dashboard is an easy-to-digest view of key analytics metrics

Use a dashboard to track your website’s performanceCarolyn James2024-09-24T17:51:50+10:00

How to Read Google Analytics 4 (GA4) Reports

How to Read Google Analytics 4 (GA4) Reports

Carolyn James2024-03-06T08:44:23+11:00

Google Analytics 4 (GA4) is a robust and powerful analytics tool that provides

How to Read Google Analytics 4 (GA4) ReportsCarolyn James2024-03-06T08:44:23+11:00

What is Google Tag Manager?

What is Google Tag Manager?

Carolyn James2022-04-03T06:13:09+10:00

An important component of website tracking is Google Tag Manager (often referred to

What is Google Tag Manager?Carolyn James2022-04-03T06:13:09+10:00

Does your booking page force people off your website?

Does your booking page force people off your website?

Carolyn James2022-01-14T13:24:32+11:00

It happens more often than you'd think, so I'm going to use the

Does your booking page force people off your website?Carolyn James2022-01-14T13:24:32+11:00

Online privacy is changing – businesses need to take note

Online privacy is changing – businesses need to take note

Carolyn James2022-01-14T13:26:37+11:00

Online privacy is a hot topic You might have heard a lot

Online privacy is changing – businesses need to take noteCarolyn James2022-01-14T13:26:37+11:00