Carolyn James

Carolyn is an analytics specialist who brings with her 25 years of experience in the IT sector. She followed her interest into healthcare infotech after starting out as a pharmacist.

Carolyn established Website Insights to help businesses to measure and improve online effectiveness. “I love unlocking data and showing people how it can be used in a systematic way to get better results from online marketing”.

She focuses on understanding her clients’ business so that she can transform ‘a deluge of data’ into clear and relevant reports. These can be used month after month to guide decision-making.